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Geijoeng concept store in Shenzhen.

The minimalist concept store in Shenzen plays with the principles of utilitarian design and colour blocking alongside the effect of transparencies and light. Using distinctive forms and heights, the Geijeongs signature brand muted green is interpreted and expressed throughout the material palette from marble to velour curtains.

A mirrored ceiling enhances the reflective nature of the interior and the fluted glass textured walls. Clever use of mirrors behind the glazed walls enhances the refraction effect throughout.

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