#Drawloves New Concept


Phase Eight Rushden Lakes

Our wonderful client Phase Eight invited us to work with them to rethink their current concept to help the brand make a physical reconnection with its customers and create a fresh approach to product presentation.


DRAW identified there was an opportunity to re introduce the brand and its beautiful product to both existing customers whilst inviting new. DRAWs objective was to bring the heart of the 'boutique' back to the interior environment, rationalising the existing fixtures, developing new and offering a canvas on which the brand can flexibly create, curate and showcase collections.


The store also reconnects the brands physical environment with its online message and works in tandem with the new paired backed logo which was also developed for use use in store. A great move on for the womenswear retailer.