Gudsteins is one of the oldest stores in Reykjavik Iceland and has been a menswear tailor shop for over 100 years. Draw Creative Design were briefed to modernise the brand logo and create a new store design which embraced the Icelandic heritage of the brand, whilst offering a more engaging customer experience to a new generation of customer. The concept was built around a traditional and luxury service experience, bringing the tailoring aspect to the forefront of the boutique with bespoke fixturing to assist in curating seasonal fashion edits.
