#Drawloves New Concept
Loewe LALoewe has chosen its first store on America’s West coast in South Coast Plaza in Costa Mesa, This is an unusual choice for a location as most Luxury brands tend to congregate around the Beverley Hills and West Hollywood areas. However, the area of Costa Mesa serves many affluent neighborhoods.
The Interior Design was created by Loewes brand creative director and the in-house team which emphasis the brand’s Spanish heritage using ceramic tiles and embedding traditional glazed bowls to the shopfront. The space has been open planned to enable customers to wander the store soaking up the atmosphere and allowing browsing of products from the latest collection.
There is an amazing striking turquoise tile that dominants space and draws your attention to the interior. The colourful carpet also gives a unique contrast to the tiles and somehow enhancing them.
