#DESIGNMARCH - REYKJAVIK ICELAND
DESIGN MARCH REYKJAVIK - MARCH 15 -18TH 2018.
Design march is Iceland most important annual design festival, bringing together the best of Icelandic and nordic designer across architectural, interiors, and products all the way through to graphics, fashion and furniture.
Whilst visiting one of our clients in Reykjavik we thought we would explore the city which offered over 100 different exhibitions, and inspiring spaces. Here we take a look at our top picks.
THE BUTTERFLY PROJECT BY KASSEL.
Showcasing a range of stool designs of designers who have taught, teach, study or studied at the university of Kassel, the project is an ongoing collection that pieces will be continually added to . The title ‘ the butterfly project’ is born from a comparison of the most species rich insect the butterfly (100,000 species) - with most basic form of seating - the stool and its history of design experimentation. Due to its simple form product designers throughout time have played creatively with different forms, and materials to produce this minimal seat with no back, its not just an everyday object, it represents countless design possibilities.
Probably the most recognisable classic - T'he butterfly stool' By Sori Yanagi 1954 teacher at Kassel from 1960-1961. The first piece to the project. Plays with the contemporary techniques of shaping plywood which was first pioneered by Charles & Ray Eames.
A selection of the latest editions to the collection.
THE MARSHALL HOUSE TOUR
Repurposing buildings, upcycling materials in design was also a strong theme at this years 10th design march. Marshall house in Reykjavik is a new arts centred which opened in 2017. It houses Artist spaces, exhibitions spaces and design studios with a restaurant on the ground floor. Originally a dilapidated herring factory the building is impressive with wide tall windows and ceilings and has sprung back to life with its refurbishment.
We were taken on a really informative tour of the building lead by the architects who redeveloped the site, they took the group through an engaging discussion on the whole design process from initial ideas for the concept of repurposing the building to the realities of the build and site conditions. Something I’m sure all designers can sympathise with!
Another gem in Reykjavik on our journey - Mat Bar a 1960s building transformed into a modern restaurant of Italian and Nordic fusion food. There were some clear references to the original 60’s building in the interior with a clever contemporary twist.
No design trail visit to Reykyavic could be complete without a visit to the 1968 Nordic house.
A cultural centre Designed by Finnish Architect Alvar Aalto. All installed furnishings, lamps and furniture were also Aalto. It always surprises how these beautiful designs are so classic that they still have relevant place in todays design.
Inspired by Aalto is a exhibition featuring Alvar Aalto classic furniture design but also samples a selection of present day pieces of work that has been inspired by him.
Design March is well worth a visit next year. Its short and sweet with a wide range of exhibitions, talks and products that initiate a creative conversation.
Clearly a design event to watch.